Your core partner for brand growth in the Middle East: marketing, PR & partnerships.

A full-service Marketing and PR agency, specializing in working with brands across exhibitions, events, FMCG, fashion, lifestyle, arts, and culture.

About us

We act as a strategic marketing partner for international and regional brands, taking full ownership of their marketing and communication activities when entering the market, strengthening their presence, or scaling projects across the UAE, Saudi Arabia and the MENA region.

Backed by the expertise of a strong, multidisciplinary team, we build holistic brand ecosystems by integrating PR and communications, marketing, performance – driven tools, strategic partnerships, and events – delivering sustainable growth, enhanced reputation, and strong brand positioning across the Middle East.

EUGENIA KINDER

Founder, Strategic Communication, PR, International Partnerships

Strategic Communications & PR Specialist with 15+ years of international experience in fashion, beauty, and lifestyle. Expert in global partnerships, licensing, and PR campaigns across Europe, the U.S., and the Middle East. Worked with iconic brands and cultural institutions including Pantone, Coca-Cola, Reebok, Banksy, and Jean-Michel Basquiat, and led fashion and beauty collaborations with SMASHBOX, G-Shock, and leading designers.

KARINA USAKOVSKAYA

Founder, Marketing Strategist

Marketing Specialist with 7+ years of experience in B2B and B2C. Formerly with Novikov Group, contributing to the launch and scaling of multiple brands. Has led 15+ brand launches end-to-end, from positioning and go- to-market strategy to performance channels and customer acquisition. Specializes in performance marketing and cross-channel growth strategies, building scalable, data-driven marketing systems with measurable results.

VALERIIA

Digital Marketing Director

Digital Marketing Expert with 8+ years of experience. Specialized in performance marketing and full-cycle support across multiple industries, including real estate, EdTech, and investment projects. Strong background in launching and scaling campaigns aligned with business goals. Expertise in high-ticket and complex products, with a focus on lead quality and premium- level service.

EKATERINA

Influencer Manager

With 4+ years’ experience in international campaigns across lifestyle, F&B, and events, specializing in strategy, content, and analytics on Instagram, TikTok, Snapchat, and Telegram.

ALEKSANDRA

Project Manager

International hospitality and fashion professional with education in China, Russia, Switzerland, and Italy. Holds a Bachelor’s in Hospitality Management and a Master’s in Fashion & Design. Experienced in luxury hotels (Four Seasons, Bvlgari Dubai) and fashion projects for Loro Piana, Louis Vuitton, and Chanel.

NADEZHDA

Traffic Manager

Traffic Manager with 7+ years’ experience driving targeted audiences via paid advertising on META, Google, Yandex, VK, and Telegram. Skilled in media planning, campaign scaling, automation, analytics, and budget optimization, with expertise in UAE real estate, culinary tours, and exhibitions/ lead generation in UAE & MENA.

YUSUF

PR & Brand Manager

Arabic-speaking PR & Marketing Specialist with 8+ years’ international experience in B2B and B2C, handling projects for Mitsubishi Power, Dubai Opera, Abu Dhabi Tourism, One&Only Hotels, and Volkswagen.