WRAPPY entered the beauty & wellness space with a unique proposition: an anti-cellulite body-wrap formula built on an innovative combination of active ingredients. The product had potential, the niche had low competition, and the UK market showed clear interest in evidence-based self-care rituals.
However, WRAPPY faced a critical strategic challenge:
there was no validated demand, no understanding of CAC, and no brand identity strong enough to compete in a category where trust, visuals, and community are everything.
In a market where beauty brands win through visual power, identity, emotional resonance, and multi-channel presence, Embrace Beauty lacked the foundations required to compete.
Encore Marketing was invited to lead a full strategic transformation – from rebranding and positioning to content, SMM, partnerships, and retention.
MONOCHROME, a contemporary fashion brand known for its architectural silhouettes, sharp minimalism, and black-and-white aesthetic, has built a strong identity rooted in culture, design, and modern self-expression. Smashbox, an LA-based cosmetics brand born in a legendary Hollywood photo studio, is globally recognized for its camera-ready formulas and a bold, creative visual language.
A collaboration between these two brands represented more than a product partnership – it was an opportunity to merge fashion minimalism with beauty performance, creating a cross-category drop that spoke to both fashion-forward audiences and beauty enthusiasts.
