ARTDOM Riyadh is an international design and collectible art fair created to connect premium brands, galleries, designers, and cultural voices in one of the region’s fastest-growing creative markets. Staged in Riyadh, the project was designed as both a high-profile public event and a strategic platform for design-led dialogue, brand visibility, and industry networking. Encore was brought in to help shape the exhibition’s presence in the market, strengthen its communication strategy, and build awareness among audiences across Saudi Arabia and the wider MENA region.
Project Category: Events
Glitch World by Aniline Studio
Glitch World is a youth-focused digital art exhibition project built around strong visual identity, pop-culture relevance, and community appeal. Encore was tasked with delivering integrated promotion through influencer marketing, digital advertising, and PR to expand reach, strengthen awareness, and attract engaged audiences across the Middle East, with key focus on UAE and KSA. The project prioritised audience quality, channel efficiency, and testing hypotheses that could support future scaling.
INNOPROM
HiFi Hi-End Show UAE
HiFi Hi-End Show is a niche exhibition for audiophiles and sound-tech professionals – a category with passionate but narrow audiences. The event entered the UAE market with ambitious goals: attract high-intent visitors, create strong demand around a free event, and convert registrations into real, physical attendance.
LUMISFERA Candlelight Show
LUMISFERA is a premium candlelight concert series that transforms classical and contemporary music into a cinematic, multisensory experience illuminated by 3,000 candles.
TUD TOY Gallery Opening Dubai
TUD TOY is a collectible art brand rooted in contemporary culture, bold visual identity, and a loyal community of collectors. For its Dubai market entry, the brand planned to open its first physical gallery – a space meant not only to showcase art pieces, but to position TUD TOY as an emerging player in the Middle Eastern art and collectible scene.
The opening event was anchored by a powerful cultural asset:
a limited-edition, officially licensed art collection inspired by Michael Jackson’s legacy.
This drop held huge potential for PR, storytelling, and collectors’ excitement – but it required a carefully orchestrated launch to transform that potential into real brand momentum