Glitch World is a youth-focused digital art exhibition project built around strong visual identity, pop-culture relevance, and community appeal. Encore was tasked with delivering integrated promotion through influencer marketing, digital advertising, and PR to expand reach, strengthen awareness, and attract engaged audiences across the Middle East, with key focus on UAE and KSA. The project prioritised audience quality, channel efficiency, and testing hypotheses that could support future scaling.
Project Category: Lifestyle
Niobim Jewellery Atelier
Niobim Jewellery Atelier is a Dubai-based boutique brand crafting exclusive, handmade jewellery pieces for high-income clients. Despite the quality of craftsmanship, the brand faced a common challenge in the luxury segment: low visibility, unclear digital identity, and difficulty attracting premium buyers through social media.