Insights
Written by the people running the accounts. Advertiser permits for creators, Arabic that is not a translation job, and what a targeting strategy has to survive in a market this layered.
Encore launches Marketing First Aid and regional media took notice
Encore launched Marketing First Aid, a senior-level marketing review that returns an action plan in 3–5 days. Regional business media covered it, reaching over 1.3 million readers.
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How to make your brand stand out at GITEX, ATM and other Dubai exhibitions
Dubai World Trade Centre's 108 large-scale events drew about 2.18 million attendees in 2025. The exhibitors who stand out book their meetings, press and content before the doors open, and follow up within 48 hours. -
How to launch your brand in the UAE: a 90-day marketing playbook
Run the launch in three 30-day phases: foundations, public launch, then cut and scale on data. With 99.0% of the UAE population online, reach is easy to buy; the plan turns on two languages, the right permits and the city calendar. -
Marketing during uncertainty in the Middle East
Five adjustments for brands in a market that changes fast: tone, shorter planning cycles, channels you control, news-cycle timing, and staying visible instead of going silent. -
Advanced targeting strategies for the UAE in 2026
How to build a UAE targeting strategy on five segmentation layers, clean first-party data, and measurement by cost per qualified lead rather than reach. -
Digital marketing trends in Dubai in 2026
The UAE has 99% internet penetration and 12.5 million social media identities, and Dubai drew 19.59 million overnight visitors in 2025. The city rewards speed, localisation and timing.
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