Insights
Written from campaigns we ran, in the markets we ran them in. No trend round-ups assembled from other people's trend round-ups.
4 min read
Encore launches Marketing First Aid and regional media took notice
Encore's 3-5 day marketing diagnostic launched with coverage in Zawya, MENA-FN, Campaign Middle East, Open PR and Middle East News 24/7, reaching over 1.3 million readers.
4 min read
Marketing during uncertainty in the Middle East
Five adjustments for brands in a market that changes fast: tone, shorter planning cycles, channels you control, news-cycle timing, and staying visible instead of going silent.
7 min read
Advanced targeting strategies for the UAE in 2026
How to build a UAE targeting strategy on five segmentation layers, clean first-party data, and measurement by cost per qualified lead rather than reach.
7 min read
Digital marketing trends in Dubai in 2026
With 99% internet penetration, 12.5 million social media identities and 19.59 million overnight visitors in 2025, Dubai rewards speed, localisation and timing.
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