PR & Media Agency in Dubai and the UAE
We decide what a brand says, write the materials that say it and place them with the right media in the UAE and Saudi Arabia, in English and Arabic. For INNOPROM that meant 29 publications, 24 of them organic. We also run the brand's own social channels.
- 542M+ Media reach from 29 publications, 24 of them organic INNOPROM
- 421 Media mentions in under two weeks, across 20+ outlets ASGARDIA SPACE CONGRESS
- 462M+ Combined media reach with zero paid spend CRUNCH
- 20+ Placements in English and Arabic, incl. Screen Daily and Arab News MOSKINO × RED SEA IFF
Our PR and media work in Dubai, the UAE and Saudi Arabia
PR in the UAE and Saudi Arabia runs in two languages and across more than newspapers. A launch here can be covered by English-language titles such as Gulf News and Khaleej Times. It can also run in Arabic-language outlets, on news portals and aggregators, and on social media accounts that publish news to their own audiences. On Glitch World, Aniline Studio's digital art exhibition, 30 of the placements we secured were media articles and the rest ran across 16 social media accounts. Our PR & Media service covers the whole path: what the brand says, who publishes it, and how its own social channels carry the story between announcements.
We start with the message. Key messages set out why the company matters in its market, and communication guidelines keep the team saying the same thing on every channel. Then we develop the story angles, write the press releases, press kits and background materials, and take them to the outlets that fit. For INNOPROM in Riyadh, we combined PR and digital campaigns into one launch strategy. It aimed at trust and authority in the Saudi business environment rather than reach alone, and coverage ran in both Arabic and English.
PR works best when it is not working alone. On Glitch World, placements in the press and on social media ran alongside influencer content and paid campaigns; the placements alone reached a combined media and social audience of 75,113,331. On HiFi Hi-End Show, industry PR sat next to LinkedIn, email, partner publications and community shares from enthusiasts. The people doing this work include our co-founder Eugenia Kinder, a strategic communications and PR specialist with 15+ years of international experience, and an Arabic-speaking PR & Brand Manager.
What it covers
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PR and communication strategy
Before anything goes to the press, we define what the brand says and how it says it. Key messages come first, then a roadmap that puts the communication priorities and visibility opportunities in order.
- Brand messaging for launches, company updates and interviews
- Communication positioning in line with long-term business goals
- An approach for working with media platforms and industry publications
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Media relations and outreach
We find the outlets that fit the story and approach them with it, in English or Arabic, then keep in touch with the editors who cover the brand. On Glitch World, paid and organic placements ran in regional titles including Layaina, Al Qiyady and UAE Moments.
- Titles in English, such as Lovin' Dubai, Zawya and Travel & Tour World
- Outlets in Arabic across Saudi Arabia and the wider Middle East
- News portals and aggregators that carry a story further
- Social media accounts, for placements beyond the press
- Industry publications for niche and B2B audiences
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Press materials and announcements
Launches, partnerships and milestones need materials a journalist can use without asking for more. We write the press releases, build the press kits and give journalists the background, all on one narrative. For MONOCHROME × REEBOK, press releases carried the launch story alongside teasers and campaign visuals.
- Product and collection launches, including brand collaborations
- Events, exhibitions and trade shows
- Partnerships, milestones and news from the company
- One narrative across every material and platform
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Social media management
The brand's own channels carry the story between press moments, so we plan them together with the press work. For Niobim, a Dubai jewellery atelier, a rebuilt Instagram profile and paid targeting tests lifted reach by 560%.
- Brands that want their accounts run in full, on an ongoing basis
- In-house teams that post themselves but need a direction to follow
- Launches, events and announcements that need a social campaign
How it runs
- Step 01
Goals and voice
Messages and brand voice, and which market leads, the UAE or Saudi Arabia, in which language.
- Step 02
PR plan
Outreach, story angles, announcements and your own social content on a single timeline.
- Step 03
Pitch and publish
Releases, kits and notes pitched to the editors they suit, with interviews and posts in step.
- Step 04
Review and refine
We review coverage and social activity, keep editors close and sharpen the next story.
Where it has run
Exhibitions & trade shows
INNOPROM Saudi Arabia
Media visibility and B2B demand for an industrial expo
Culture & entertainment
Aniline Studio
Digital art exhibition launch across UAE and KSA
Fashion, retail & licensing
MONOCHROME × REEBOK
Fashion drop with Reebok that sold out in 24 hours
When to call
You need press in Saudi Arabia on a tight deadline
INNOPROM had a very limited timeframe before its exhibition in Riyadh. We ran PR alongside paid media, and coverage appeared in Sabq, Okaz, Arab News and Asharq Business, with syndication through MSN News.
You want a launch to sell without heavy paid media
For MONOCHROME × REEBOK we built the launch narrative and carried it into press releases, PR storytelling and influencer seeding. The first drop sold out in 24 hours, and sales exceeded expectations without heavy paid promotion.
Your niche event needs coverage beyond ads
For HiFi Hi-End Show we added industry PR placements, partner publications, LinkedIn and email to the paid campaigns. At least six industry publications covered the show for free, and organic, email and partner channels reached 30,000 LinkedIn accounts.
Your Instagram does not look like your product
Niobim makes handmade jewellery in Dubai, but its Instagram was inconsistent and the visuals did not match the product. After we rebuilt the profile and tested paid targeting, reach rose 560% and followers grew 30%.
What you get
- Key messages that explain the company's value, expertise and role in the market
- Communication guidelines that keep every team and channel consistent
- A communication roadmap with priorities and visibility opportunities
- Target media: the platforms and publications that fit the story
- Story angles and topics that make the brand relevant for coverage
- A press release for each launch, partnership or company milestone
- Press kits with images, company information and key facts
- Background materials that give journalists the context behind an announcement
- Interview and feature opportunities, and ongoing contact with editors and journalists
- A content plan, tone of voice and visual guidelines for social channels
- Publishing and day-to-day account management, with audience interaction monitored
- Regular reviews of coverage and social activity that refine the plan
Questions about PR & Media
If the answer you need is not here, it is a two-line email away: info@encore-mena.com.
What does a PR agency in Dubai do for a brand?
Our PR & Media work in Dubai covers four things: communication strategy and key messages, media relations and outreach, press materials such as releases and press kits, and the brand's own social channels. You can take all four or only the part you are missing. Influencer campaigns are a separate service, Influence Marketing, and joint projects with other brands sit in Partnership & Collaboration.
Can you secure Arabic-language media coverage in Saudi Arabia?
Yes, in both Arabic and English. For INNOPROM, an industrial exhibition in Riyadh, we secured 29 publications, 24 of them organic, with total media reach of 542,968,741 and syndication through MSN News. Our team includes an Arabic-speaking PR & Brand Manager.
Should we pay for media placements or rely on organic coverage?
Most campaigns need both paid and organic coverage, because they do different jobs. Organic placements are earned: an editor runs the story because it is worth running, which is what builds credibility. Paid placements give you control over timing and wording when a date cannot move. On Glitch World we combined the two across regional titles and social media accounts, and for INNOPROM most of the coverage was organic.
How do you measure the results of a PR campaign?
We count what was published and how many people it reached, then set it against the business goal. For Glitch World we reported 30 media articles plus placements across 16 social media accounts. Combined media and social reach came to 75,113,331, of which 53,959,236 came from articles and 21,154,095 from social coverage.
Do you also manage social media accounts?
Yes, social media management is part of this service. We plan the content, set the tone of voice and visual style, publish, manage the accounts and review what works. If your team posts itself, we can write only the strategy and guidelines. For Niobim, a handmade jewellery brand in Dubai, we rebuilt the Instagram profile as a luxury showcase and added a second account for more personal brand storytelling.
Often run alongside
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Influence Marketing
Creators chosen for trust and audience fit, then briefed, seeded and tracked to views, clicks and cost across the UAE and Saudi Arabia.
View service -
Partnership & Collaboration
Partners whose audience already trusts them: brands, media, venues and cultural institutions. We agree the terms and run the joint launch.
View service -
Marketing
Research, positioning, paid media, social content and events, run by one team and judged on lead cost and quality.
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