About Encore
Your core partner for brand growth in the Middle East. Encore is a Dubai marketing and communications agency for marketing, PR and media, influence marketing, partnerships and licensing, with an in-house team for brand, website and app design.
The strategy and the build are run by one team, on one timeline, answerable to one set of numbers.
Until now
Encore has always run the marketing, and it has always delivered the thing the marketing pointed at — the landing page a campaign needs, the booking flow a launch needs, the CRM a retention plan needs. WHIM got a brand, a website and a CRM that way; QUBE got landing pages that converted 25% better than its own site.
From this year
The build used to go out to whoever was free that month, so the client ended up holding two suppliers together across the seam where strategy meets code. That half is now in-house, in the same team as the campaign it serves.
Four things that do not change
What a client can count on from the first brief to the last report, whichever service the work runs under.
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Founders on every account
Both founders stay on every account for as long as it runs, not only for the pitch.
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One manager, brief to report
The manager you meet at the brief is the one who signs off the reporting, so nobody has to be brought up to speed halfway through.
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Numbers with names attached
Every figure on this site belongs to a named client and comes from that engagement’s own reporting.
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Arabic written, not translated
Arabic is written natively, by writers based in the region, and reviewed for the specific market it is aimed at.
Middle East first, but not only
The office and the core team are in Dubai, and the focus is the Middle East: the UAE and Saudi Arabia are the core markets, with campaigns in Arabic and English. We also work across Europe, Asia, India and the US.
Who you will be working with
All on staff, all in the Dubai office. Each manager leads one discipline, from paid traffic to press, and the founders sit across all of them.
“Strong brands do not disappear in difficult moments. They adapt faster, communicate better, and stay visible in ways that feel relevant and trustworthy.”
Strategic Communications & PR Specialist with 15+ years of international experience in fashion, beauty, and lifestyle. Expert in global partnerships, licensing, and PR campaigns across Europe, the U.S., and the Middle East. Worked with iconic brands and cultural institutions including Pantone, Coca-Cola, Reebok, Banksy, and Jean-Michel Basquiat, and led fashion and beauty collaborations with SMASHBOX, G-Shock, and leading designers.
“Many businesses are under pressure to act quickly, but they do not always have the time or internal structure to stop, diagnose the problem, and reset their priorities.”
Marketing Specialist with 7+ years of experience in B2B and B2C. Formerly with Novikov Group, contributing to the launch and scaling of multiple brands. Has led 15+ brand launches end-to-end, from positioning and go-to-market strategy to performance channels and customer acquisition. Specialises in performance marketing and cross-channel growth strategies, building scalable, data-driven marketing systems with measurable results.
ValeriiaDigital Marketing DirectorDigital Marketing Expert with 8+ years of experience. Specialised in performance marketing and support across multiple industries, including real estate, EdTech, and investment projects. Strong background in launching and scaling campaigns aligned with business goals. Expertise in high-ticket and complex products, with a focus on lead quality and premium-level service.
YusufPR & Brand ManagerArabic-speaking PR & Marketing Specialist with 8+ years' international experience in B2B and B2C, handling projects for Mitsubishi Power, Dubai Opera, Abu Dhabi Tourism, One&Only Hotels, and Volkswagen.
NadezhdaTraffic ManagerTraffic Manager with 7+ years' experience driving targeted audiences via paid advertising on META, Google, Yandex, VK, and Telegram. Skilled in media planning, campaign scaling, automation, analytics, and budget optimisation, with expertise in UAE real estate, culinary tours, and exhibitions/lead generation in UAE & MENA.
ViacheslavAI Product ManagerAI Product Manager with 15+ years' experience across fintech, trading, and startups, specialising in AI/LLM product development, agentic workflows, and go-to-market strategy.
The agency on paper
- Legal entity
- Encore Marketing Management L.L.C
- Office
- Unit OF13-152, R320 Building
Um Hurair Second, Dubai, UAE Map and directions
