Rebranding and relaunching a body-care brand

Low differentiation within a crowded and highly visual beauty category, underperforming product listings with poor conversion, inconsistent packaging and creative direction, no brand platform or storytelling to create emotional appeal, zero structured marketing activity outside marketplaces, no influencer presence or social media ecosystem, and a fragmented customer journey with no retention mechanisms.

• Rebuilt the brand platform: mission, values and the brand's role in customers' lives, with emotional storytelling frameworks.
• Created a unified visual identity covering colour palette, typography, textures and photography style, plus a redesigned packaging direction and a tone of voice rooted in warmth, support and femininity.
• Built a cross-channel marketing system: positioning for target segments, narrative pillars (self-care, results, confidence, beauty rituals), channel strategy, growth funnel structure, content roles and brand storytelling arcs for 3-6 month cycles.
• Relaunched Instagram with a visual grid architecture, reels production, storytelling carousels, tutorials and routines, and lifestyle imagery.
• Launched Telegram as a community-first channel with product drops, promo cycles and expert insights, and YouTube with longer tutorials, behind-the-scenes and emotional narratives.
• Set up a photo and content production system: art direction for product photography, a brand-defining photo shoot, content templates and guidelines, and assets for ads, social, packaging and the website.
• Introduced influencer marketing across micro, mid-tier and niche creators, with gifting and seeding mechanics, partner collaborations with lifestyle and wellness brands, and campaign cycles tied to seasonal narratives.

• Rebranding
• Brand platform and positioning
• Visual identity
• Packaging direction
• Marketing and communication strategy
• SMM (Instagram, Telegram, YouTube)
• Photo and content production
• Influencer marketing
• Partnerships
• Retention