Digital art exhibition launch across UAE and KSA
Glitch World is a youth-focused digital art exhibition project by Aniline Studio. Encore combined influencer marketing, digital advertising and PR across the UAE and KSA, reaching a combined media and social audience of 75,113,331 and converting 2,918 leads into 1,597 confirmed registrations.
What it delivered
- 46PR placements in total, including 30 media articles and placements across 16 social media accounts
- 160,000Views generated by influencer activity
- 2,040Sticker clicks from influencer placements
- 385New Instagram and Facebook followers, at 2.57 AED per subscriber
- 41,590 AEDInfluencer budget, at 1.67 AED average view/reach cost and 21.70 AED average engagement cost
- 6.13 AEDAverage cost per lead against a planned benchmark of 20 AED, with the strongest ad sets at 3–4 AED
- 2,918Leads generated, of which 1,597 users confirmed registration
- 16.8%Average attendance conversion by day, peaking at 26.6% on opening day
- About 3.1 million followers between the influencers, as potential reach
The brief
Build broad awareness quickly in a crowded lifestyle and entertainment space, reach youth and interest-based audiences rather than low-quality mass traffic, balance regional visibility with performance in the priority UAE and KSA markets, identify which channels, creators and languages work best, and turn visibility into registrations and attendance while keeping acquisition costs efficient.
What we did
Worked with 11 influencers whose combined potential reach was approximately 3.1 million followers, using content integrations and story placements without paid amplification.
Secured 12 paid publications and 38 organic placements across media and social platforms, including Gulf News, Khaleej Times, Lovin' Dubai, Layaina, Al Qiyady and UAE Moments.
Ran performance campaigns on a total ad budget of 17,877.76 AED, reaching more than 230,000 unique users at stable frequency.
Tested four audience groups in Dubai (anime fans, gamers, cosplay communities and art audiences) with English and Arabic creatives, then moved the main lead generation focus to English after Arabic tests proved substantially more expensive.
