Marketing campaign for a design fair in Riyadh
ARTDOM Riyadh is an international design and collectible art fair connecting premium brands, galleries and designers in Saudi Arabia. Encore built its pre-event presence across Meta Ads, influencers and partnerships, delivering over 6,000 registrations against an initial target of 4,000.
Results
The brief
Attract a professional audience of architects, designers, developers and industry leaders; drive registrations and high-quality visitor traffic; build ARTDOM's digital presence and Instagram audience before the event; and establish partnerships and influencer collaborations to increase cultural relevance and organic reach in the Saudi market.
What we did
- Built a multi-channel digital ecosystem combining Meta Ads, influencer marketing, social media management and strategic partnerships.
- Created and tested more than 45 advertising groups with creatives in English and Arabic, optimising campaigns across different MENA markets.
- Segmented audiences by country, profession, interests and age to reach architects, designers and lifestyle audiences.
- Designed and optimised the full lead generation funnel from Instagram traffic to website registrations.
- Implemented an Instagram DM chatbot that returned instant event information and registration links.
- Activated remarketing campaigns targeting users who engaged with the event but had not yet registered.
- Developed the influencer positioning strategy for the Saudi market, identifying key voices in architecture, design, fashion and lifestyle.
- Built and managed a pool of 25+ influencers, prioritising authentic organic content over paid placements.
- Executed end-to-end influencer activations: briefing, scheduling, on-site coordination and content supervision.
- Established partnerships with industry platforms and lifestyle brands including Archinet, Blacklane and Riyadh Edit, delivering cross-posting campaigns, expert talks, on-site activations and post-event media coverage.
- Ran WhatsApp remarketing campaigns to registered attendees in the final days before the event.
Scope
- Integrated digital marketing
- Meta Ads
- Influencer marketing
- Social media management
- Strategic partnerships
- Lead generation and funnel optimisation
- Remarketing
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