Marketing campaign for a design fair in Riyadh

ARTDOM Riyadh is an international design and collectible art fair connecting premium brands, galleries and designers in Saudi Arabia. Encore built its pre-event presence across Meta Ads, influencers and partnerships, delivering over 6,000 registrations against an initial target of 4,000.

Client: ARTDOM Riyadh Art & Design Congress
Industry: Exhibitions & trade shows
Services: Marketing, Influence Marketing, Partnership & Collaboration

Results

What it delivered

6,000+Event registrations, against an initial target of 4,000 professional visitors

8,385Followers on ARTDOM's Instagram account
<$4Average cost per lead, with Saudi Arabia the most cost-efficient market
Over 2 million unique users reached across digital channels
About 6.9 million impressions across digital channels

The brief

Attract a professional audience of architects, designers, developers and industry leaders; drive registrations and high-quality visitor traffic; build ARTDOM's digital presence and Instagram audience before the event; and establish partnerships and influencer collaborations to increase cultural relevance and organic reach in the Saudi market.

Approach

What we did

Built a multi-channel digital ecosystem combining Meta Ads, influencer marketing, social media management and strategic partnerships.
Created and tested more than 45 advertising groups with creatives in English and Arabic, optimising campaigns across different MENA markets.
Segmented audiences by country, profession, interests and age to reach architects, designers and lifestyle audiences.
Designed and optimised the full lead generation funnel from Instagram traffic to website registrations.
Implemented an Instagram DM chatbot that returned instant event information and registration links.
Activated remarketing campaigns targeting users who engaged with the event but had not yet registered.
Developed the influencer positioning strategy for the Saudi market, identifying key voices in architecture, design, fashion and lifestyle.
Built and managed a pool of 25+ influencers, prioritising authentic organic content over paid placements.
Executed end-to-end influencer activations: briefing, scheduling, on-site coordination and content supervision.
Established partnerships with industry platforms and lifestyle brands including Archinet, Blacklane and Riyadh Edit, delivering cross-posting campaigns, expert talks, on-site activations and post-event media coverage.
Ran WhatsApp remarketing campaigns to registered attendees in the final days before the event.