Dubai market entry with 40% lower qualified lead cost
QUBE is an international developer with over 30 years of experience that entered Dubai for the first time with Cubix Residence, a mid-premium residential building in JVC. Encore built the launch strategy, dual B2B and B2C funnels and the ad engine, cutting cost per qualified lead by 40% versus the market average and driving 15% of total project sales through events.
What it delivered
- 100+Advertising hypotheses tested
- +25%Conversion rate of the best landing pages versus the main website
- 15%Share of total project sales generated by events and presentations
The brief
QUBE was entering a saturated, extremely performance-driven Dubai market where lead prices fluctuate fast and vary widely across audiences, competitors test 50–100 hypotheses weekly, trust is harder to establish for newcomers even with a strong international background, and traffic quality is volatile. The developer needed a full-funnel strategy to validate its positioning and build a predictable flow of qualified leads while controlling acquisition costs from day one.
What we did
Redefined QUBE's value proposition for Dubai by analysing the competitive landscape in JVC, investor expectations, price-per-unit benchmarks, buyer behaviour across digital channels and the trust triggers required for new developers.
Built a B2B funnel for brokers and agencies with targeted outreach, tailored landing pages, event-driven presentations, and a broker proposition with sales scripts.
Built a B2C funnel for buyers and investors on Meta and Google Ads with segmented audiences (locals, expats, GCC, investors, foreign buyers), dynamic ads, retargeting and sequential storytelling entrances.
Designed and tested more than five specialised landing pages built around ROI for investors, location benefits for end-users, design and architecture, payment plans, and amenities and lifestyle.
Tested 100+ ad hypotheses across creatives (static, motion, 3D renders, storytelling), audience mixes, geo-segmented audiences across UAE, GCC and global, pricing versus lifestyle framings, CTA variations and funnel step sequencing.
Planned and coordinated project presentations in Dubai and international markets.
