Dubai market entry with 40% lower qualified lead cost
QUBE is an international developer with over 30 years of experience that entered Dubai for the first time with Cubix Residence, a mid-premium residential building in JVC. Encore built the launch strategy, dual B2B and B2C funnels and the ad engine, cutting cost per qualified lead by 40% versus the market average and driving 15% of total project sales through events.
Results
The brief
QUBE was entering a saturated, extremely performance-driven Dubai market where lead prices fluctuate fast and vary widely across audiences, competitors test 50–100 hypotheses weekly, trust is harder to establish for newcomers even with a strong international background, and traffic quality is volatile. The developer needed a full-funnel strategy to validate its positioning and build a predictable flow of qualified leads while controlling acquisition costs from day one.
What we did
- Redefined QUBE's value proposition for Dubai by analysing the competitive landscape in JVC, investor expectations, price-per-unit benchmarks, buyer behaviour across digital channels and the trust triggers required for new developers.
- Built a B2B funnel for brokers and agencies with targeted outreach, tailored landing pages, event-driven presentations, and a broker proposition with sales scripts.
- Built a B2C funnel for buyers and investors on Meta and Google Ads with segmented audiences (locals, expats, GCC, investors, foreign buyers), dynamic ads, retargeting and sequential storytelling entrances.
- Designed and tested more than five specialised landing pages built around ROI for investors, location benefits for end-users, design and architecture, payment plans, and amenities and lifestyle.
- Tested 100+ ad hypotheses across creatives (static, motion, 3D renders, storytelling), audience mixes, geo-segmented audiences across UAE, GCC and global, pricing versus lifestyle framings, CTA variations and funnel step sequencing.
- Planned and coordinated project presentations in Dubai and international markets.
Scope
- Market entry and positioning strategy
- B2B and B2C funnel design
- Meta Ads and Google Ads
- Landing page design and testing
- Creative and audience testing
- Offline and online event coordination
Tell us what you are launching.
Write in plain words — the market, the deadline and what has to be true by the end. You get a reply from the people who would run it, not a sales sequence.