Brand, website and CRM for a boutique Dubai agency

WHIM was entering one of the most competitive real estate markets in the world against developers and large brokerages with far bigger budgets and established digital footprints. It needed a complete brand foundation, clear positioning and a working lead-generation ecosystem.

• Defined the brand platform – mission, ambition, values, uniqueness – along with a confident, boutique, expert-driven tone of voice, naming and messaging logic, and a core storytelling structure built on smart boutique expertise for modern buyers.
• Created a visual identity reflecting Dubai's modern luxury aesthetic and delivered a full brand book with guidelines for digital, print and social.
• Designed and launched the website as a lead-generation engine: responsive design, SEO and semantic foundation, separate paths for buyers, sellers and investors, clear calls to action, a property showcase structure and landing page logic for future campaigns.
• Integrated a CRM with automated lead capture, chatbot flows for faster qualification, a pipeline separating cold, warm and hot leads, and reporting dashboards.
• Built the SMM system around content pillars – expert insights, neighbourhood storytelling, property showcases, client education, trust-building formats and Dubai lifestyle content – delivered as a content calendar, templates, visual grid logic, a short-form video concept library and caption tone guidelines.
• Launched the first acquisition funnels: Instagram to website to lead or booking, SEO-based lead capture, automated email follow-up and retargeting for warm remarketing.

• Brand platform and positioning
• Visual identity and brand book
• Website design and development
• SEO
• CRM integration
• Chatbot and lead automation
• SMM strategy
• Lead generation funnels
• Email follow-up
• Retargeting